Advertising is everywhere. It really is... When I'm driving to school, all I see are bumper stickers of some insurance companies and billboards. These billboards are usually covered in graffiti or look very promising. One of my favorite billboards that I've seen so far have to be the "BEWARE OF TIGER MISQUOTES". The billboard at first doesn't really come off as advertisement at first, then I look at it more carefully... I see a repellent spray next to the misquote and soon realize, this sneaky billboard was actually trying to sell me something through bringing fear into my mind. I had just thought the billboard was there just to warn friendly citizens of san jose, but in reality it was trying to sell me a product by enlarging a giant photo of a very ugly misquote.
I haven't seen that billboard in awhile, it was just replaced by this Geico advertisement. There a giant green geico is standing on 2 feet with it's giant eyes looking at me. The billboard has done well to get my attention. All I see is the geico's eyes just starring at me, feeling slightly uncomfortable, I completely forget what the advertisement was supposed to do. All it did was show a giant geico starring out into the blue... It was unnecessary and seem very pretentious. Maybe the geico was supposed to symbolize how "green" the insurance company was or get it's mascot more attention... Either way I hated the ad because it was disgusting to look at and made my drives to school uncomfortable. I like to look at ads that have a story or some kind of actual plot. Billboards that show something with an actual plot seem to actually linger in my mind whereas the ads that just show case the company's mascot make me think "really they couldn't think of something catchy?"
there he is looking at me... making me feel awkward. that smile on his face does not bring me any comfort. If I didn't know what geico actually was, this ad surely does not tell me anything about car/home insurance....
I watched a victoria secret commercial not to long ago and realized it was pretty clever. Everyone knows victoria secret and knows it offers "sexy, be a goddess" or something similar to that. Victoria Secret has built up this iconic message of selling sexy, if you buy this bra, you too will be sexy and feel like an angel. Over the years it's established a great name for itself and sold to millions. This commercial I saw really reminds everyone that you can give the gift of sexiness to a person. Rather than buying a bra you are actually able to buy the gift of looking good. It felt like the commercial was actually trying to give you sexy rather than the physical form of a bra, which is kind of weird...
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