One of my favorite campaigns that happened recently was the dawn oil spill campaign. After the BP oil spill that happened in the gulf of mexico there were many campaigns aimed at fixing the problem. The dawn oil spill campaign kept it simple but has a promising message. With every dawn bottle of soap bought, animals could be cleaned from the oil spilled. The campaign was simple because it promoted that Dawn not only cared about the environment and animals but could also be tough enough to clean oil spills.
Washington Post: Dawn Dishsoap saves Wildlife The campaign earn lots of media attention because they featured pictures of animals suffering from oil spills and dawn coming to the rescue.
"Dawn's role as the official de-oiler has been a marketing boon for Procter & Gamble. Acommercial for its "Dawn Saves Wildlife" campaign shows oil-covered ducks and otters being cleaned with the product. The company donates $1 to saving wildlife for every bottle bought and registered online. Susan Baba, the Dawn brand spokeswoman, says the campaign will have raised $500,000 by the end of June." - Washington Post
"The effort has generated goodwill in social media. The campaign's Facebook fan page had 240,041 fans as of June 14. Dawn's Twitter feed (@DawnDishSoap) was launched in May to meet demand for more up-to-the-minute news and had nearly 1,000 followers by the first week of June."
The campaign was very successful in terms of gaining the public's attention and achieving profit.
It also raised awareness in the seriousness of the oil spill.
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