I liked Typed Writers before it was cool "Type writers and Hipsters"

Reviving the type writers to be potentially used by college students sounds a bit tough. I think type writers should only tried to be sold to hipsters, (people who like to do things that aren't mainstream). Usually whatever hipsters like tend to grow quite popular fast.

My group decided to sell the type writer by the idea of having something that was so ancient it was cool. It could build up this look of being old school and "hipster". You would have an item that others didn't think was cool, it would make you really different and more of an individual  It would help you break away from the crowd and be someone completely different. Since there are always some college students trying to identify who they are we wanted to reach out with building image. We weren't able to use the nostalgia marketing strategy  because most college students weren't even around when the type writer was being used. However we could use the nostalgia concept of having an item that was part of history. 

My group came up with the idea of "clicking and ticking our way to class" 

We wanted to market the type writer through the concept of hipsters using it. Similar to the idea of Urban Outfitters, have type writers be sold their and be featured on their instagram and website.