Sunday, April 28, 2013

Interactive Advertisements

I love ads that are just totally different from billboards and just plain out signs. I feel like the idea and brand really sticks in your head after seeing a great display and then you go off telling your friends about it.


The denver water advertisement is one of my favorite ads because it shows you don't need the entire bench for yourself, you can conserve. Even though this would be annoying if you had to sit with friends or something. The message is actually relevant to the advertisement and it's not some crazy eye catching thing, it's a message to the general public as well as an advertisement. 


I love this windex ad because it shows a dirty window but with a spray of windex you're just able to see through. I like this idea because it actually shows what the product can do and the product's purpose. It's very standard and not over the top but is charming in a sense of you're actually seeing what the product does and there's nothing else behind it.

Advertisements don't need to be all out and flashy they should be meaningful and tell people what the purpose is. Instead of paying celebrities to endorse the ad, the idea of the product working and the honesty of the product already sends a good message.
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This budweiser campaign just was so big out there that I don't think people actually saw this as an ad, instead they just probably saw it as just a crazy logo. 
I think the message is more memorable and useful. The windex ad is really creative even though it's simple. Advertisements that are super over the top sometimes come off as overwhelming and less focused on the product. 

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